Strategic Communications

In my final class to finish my major in Strategic Communications, the class was given the opportunity to work directly for an actual client: Cafe 180. Cafe 180 is a non-profit, pay-what-you-can-cafe located on S Broadway Street. In order to provide the best version of a public relations campaign, the class was split into groups that each produced a campaign pitch. 

 

Each member of the group was given a role to complete. I was the account director for my group. As the account director, it was my responsibility to complete the executive summary, an analysis of current PR materials for Cafe 180, the campaign calendar, a basic budget and the campaign evaluation. In conjunction with those responsibilities, I helped all the other group members complete their assigned pieces and make executive decisions about the messages, objectives and strategies that we chose to pursue. I also kept our group focused on the campaign plan at hand and made sure all materials were completed before deadlines. For the final piece of the campaign pitch, our group gave our campaign pitch to the client and our target audience was selected to be a primary focus of the tactical materials that were produced in the second half of the class. 

 

In the second half of the group, the groups disbanded and the class restructured to work on the different materials needed for our tactical PR guide. This guide included a social media posting, events and design guide for the client to follow in order to achieve greater awareness of Cafe 180. In this portion of the class, I worked with the social media team to produce guides on what should be posted and when posts should happen based on the audience research chosen done in the previous half of the class. The social media guide included captions, hashtags, the primary audience for the post and example pictures for the post. While this was taking place, I also produced the executive summary for the tactical plan. At the end of the quarter, we once again pitched to the client. I was tasked with presenting the agenda and executive summary.